Insights

LATEST INSIGHT

Is there room for improvement in messaging apps?

A quick look at the top download charts on the App Store or Play Store clearly shows that messaging apps are the most downloaded and commonly used apps by today's smartphone owners. To understand what's happening within this exciting space, therefore, we're going to look at the numbers generated both by our own research and by that of others.

August 26, 2017

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Aug 26, 2017

Thoughts

Is there room for improvement in messaging apps?

A quick look at the top download charts on the App Store or Play Store clearly shows that messaging apps are the most downloaded and commonly used apps by today's smartphone owners. To understand what's happening within this exciting space, therefore, we're going to look at the numbers generated both by our own research and by that of others.

August 26, 2017

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Jun 29, 2017

Thoughts

Combating crime with Big data, analytics and artificial intelligence

If concerns over crime are on the rise, it should hardly be seen as surprising, with reports of everything from large-scale robberies like the infamous London Hatton gallery heist to the recent spate of terror attacks in Manchester and London leading the global news agenda.

 

June 29, 2017

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Jun 15, 2017

Thoughts

Are Chatbots the next big social media consumption tools?

Last Monday morning I woke up to some Facebook messages. One message told me that the weather was a little dour in Newcastle, and told me what I should wear to protect myself from the conditions. Surprisingly, it wasn’t from a parent.

 

June 15, 2017

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May 20, 2017

Thoughts

Nokia’s budget phone Comeback - What’s the strategy?

By today's standards, the handset looked crude. It even relied on green and red stickers to indicate the buttons used to start and end a call. But there was a lot of affection for it, making it the go-to choice, for example, for teenagers looking for their first phone. And as to its technical capabilities: who could complain about a battery life of 30 days on standby, or 22 hours of use from a single charge? 

 

May 20, 2017

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Apr 21, 2017

Thoughts

How essential is humour for a better User Experience?

"There is an app for that". This one line has potentially defined a bulk of the innovation that has happened in the past few years. Apps have become the centre of our lives, homes, work places, and even vehicles now. We interact with them at almost every stage of our daily lives, but yet, these apps remain direct and to the point interfaces which do not gain a personality for themselves.

 

April 21, 2017

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Mar 30, 2017

Thoughts

Rewriting the Gender Code

Some people may roll their eyes at the prospect of exploring the ‘Gender Equality’ debate and they would be quite right to do so. Really quite simply put, the subject of gender equality shouldn’t be an issue in today’s society.

 

March 30, 2017

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Mar 28, 2017

Thoughts

iTunes Connect App Analytics, the best way to know your app

Apple's iTunes Connect is a web-based resource aimed at developers, offering a suite of tools to help publish, promote, sell and track apps on the App Store and iTunes.

 

March 28, 2017

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Mar 24, 2017

Thoughts

The most important Android Oreo features you should know about

Google has just launched the latest version of Android. It’s called Android Oreo. Google is making a number of big changes to the user experience with some cool video stuff, remoulded notifications, improved power savings on background processes, and more.

 

March 24, 2017

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