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The biggest announcements of the 2018 WWDC event

Apple’s twenty-ninth WWDC opening keynote has been and gone. It came with the usual fanfare from the over 5,000 developers in attendance, and, of course, the watchful eyes of the world’s tech media who were there to try and pick apart every single announcement made by Tim Cook’s trusted team.

 

June 05, 2018

Paul Morris

As a Head of QA, Paul is responsible to oversee the quality assurance operations globally while setting up the team strategy to provide more insight on the projects. He is also responsible for working with dev teams globally to ensure we implement the best practices in testing the mobile applications, connect devices and XR platforms.
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Jun 05, 2018

Events

The biggest announcements of the 2018 WWDC event

Apple’s twenty-ninth WWDC opening keynote has been and gone. It came with the usual fanfare from the over 5,000 developers in attendance, and, of course, the watchful eyes of the world’s tech media who were there to try and pick apart every single announcement made by Tim Cook’s trusted team.

 

June 05, 2018

Mar 28, 2018

Events

What was announced at Apple field trip event.

Whenever Apple is in town, there is generally a ton of media attention and focus on exactly what is going to be announced. However, it’s recent “field trip” education event in Chicago, Illinois seems to have passed without much hype or focus. This particular event didn’t come with the usual circus or pre-event conjecture and speculation, but it did result in some very notable introductions and announcements. Let’s see exactly what Apple announced.

March 28, 2018

Nov 03, 2016

Events

Microsoft event empowered creators with windows 10 creators update

When you think of Microsoft, you, like most of us, may instantly get mental images of the windows platform, as well as its cloud-based software packages that are used throughout the world both on a personal and professional level. What you probably don't do is immediately visualise the firm as being a hardware business.

November 03, 2016

Oct 28, 2016

Events

Apple’s “Hello Again” Mac Event

“When technology is designed for everyone, it lets everyone do what they love”

October 28, 2016

Sep 19, 2016

Thoughts

App Store Optimisation

No doubt at one point or another you will have encountered the term Search Engine Optimisation (SEO). SEO - the means by which an individual or company can optimise a website to rank higher in search engine results, based on specific search terms - is widely accepted to be a mandatory tool in the arsenal of any business looking to ensure visitation to a website. so, we hear you asking yourself, if we have Search Engine Optimisation that focuses on helping websites rank higher, surely can we have a similar offering for mobile apps? The answer is we most definitely can, and it's generally referred to as App store Optimisaion, or ASO for short.

September 19, 2016

Sep 10, 2016

Events

7 amazing announcements from Apple's September 7 event

Apple Music

 

As we could have probably predicted, Apple CEO Tim Cook started the company updates section by talking about the company's music streaming platform, Apple Music. After initially being launched on June 30, 2015, the platform now has 17 million paying subscribers, which makes it one of the fast growing streaming platforms in history.

September 10, 2016

Aug 06, 2016

Thoughts

Apple's Search Ads: What Are They And How Do They Work?

Apple's iOS App Store may contain millions of first and third-party applications, but both mobile app developers and consumers alike have long considered the App Store to be fundamentally broken from a search and discoverability perspective. Over the years, the Cupertino-based company has been seen to be acquiring smaller tech companies with a focus on search technology - namely Chomp in 2012 and OttoCat in 2013 - leading many to believe that it was only a matter of time until this purchased expertise was integrated into the existing App Store to the benefit of all who use it. 

 

August 06, 2016

Jul 13, 2016

Thoughts

How Important is Localising Apps?

If you make the effort to go to one of the many developer gatherings around the world, whether it be a large-scale conference like Apple's WWDC or Google's I/O, or a smaller independent gathering like a local Cocoaheads, the chances are that you will be able to experience a talk, discusssion or presentation focused on localising apps. Localisation is a hot topic of discussion, and for good reason.

July 13, 2016

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