Immersive Technologies

What part will ARToolkits play in the growth of Augmented Reality?

Sep 22, 2017
illustration of hand holding smartphone in office with with 3D Ar growth chart on screen

The Augmented Reality (AR) market is currently valued at $2.39bn. By 2023, that figure is expected to reach US $61.39bn, growing at a CAGR of 55.71%, boosted by advancements in computer graphics, hardware, vision and UI (user interface).

AR has an interesting history, which dates back more than 35 years to when Ivan Sutherland first introduced the Virtual Reality (VR) application. Many of us use the terms AR and VR interchangeably - but there are, in fact, crucial differences between the two. The former overlays virtual computer graphic images on top of the real world, supplementing reality as we know it, rather than replacing it. The latter, by contrast, confines the user to a digitally constructed environment, with which he or she can interact. Of course, there is also Mixed Reality (MR) to consider, too. An ideal AR platform comprises the following features:


  • The ability to combine real and virtual environments
  • The potential for real time interaction with the user
  • Potentially registering real and virtual objects with one another


AR’s progress to date suggests it will make inroads across numerous fields. As more and more AR apps make their way on to the market, it should spread into the mainstream. However, developers need access to the best possible toolkits if they are to build good quality apps, combining elements like voice, gesture, animation and persistent data to create a mesmerising impact.



So what exactly are ARToolKits? They are mainly coded software libraries that enable developers to build Augmented Reality apps using languages like C and C++. Such libraries, which were initially available for free, were developed for research and non-commercial purposes. However, with the rise of powerful cellular devices, other digital gadgets and improved applications, newer commercial ARToolKits assist developers in creating and constructing mind-bending AR apps. Prominent ARToolkits include Daqri-ARToolKit, Vuforia, Wikitude and Kudan. Each of these offers different features - and a wide range of possibilities.



In our next blog, we will discuss them in detail. In the meantime, sign up for our free white paper on the subject and receive it prior to general release.



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Gopal Iyer

Author Gopal Iyer

Gopal is responsible for high-quality research content, industry reports and white papers. He is a Doctoral scholar at University of Newcastle and also holds an M.B.A from the Indian Institute of Rural Management. He has almost a decade of experience in consulting tech start-up firms in India. Prior to hedgehog lab, he was associated with AC Nielsen, World Bank, iDiscoveri and Education Initiatives in India

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Challenges and opportunities in ARToolKit development.

The explosive rise of augmented reality presents a number of opportunities and challenges for developers. Learn more about the technicalities of AR and AR applications, as well as:

•  AR development software such as ARKit, ARCore, Daqri-ARToolkit and more.
•  The industries AR applications will transform.
•  Considerations in building an AR Toolkit.
•  The future of AR development.
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