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LATEST INSIGHT

What is the true value of Mixed Reality?

It’s no secret that at hedgehog lab we love immersive technology. And what’s not to love? If anyone can think of more a effective digital method for engaging customers... I’ll eat my virtual hat (and that’s a promise).

August 02, 2017

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Aug 02, 2017

Immersive Technologies

What is the true value of Mixed Reality?

It’s no secret that at hedgehog lab we love immersive technology. And what’s not to love? If anyone can think of more a effective digital method for engaging customers... I’ll eat my virtual hat (and that’s a promise).

August 02, 2017

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Mar 16, 2017

Immersive Technologies

VR, AR & MR: new innovations in hardware

As regular readers of our blog will know, we're huge fans of immersive tech - Virtual, Augmented and Mixed Reality - which we believe will shape the future of business and entertainment. The research backs us up; according to the data platform Statista, headset sales will hit US$3.2bn this year, and accessories sales US$564m.

 

March 16, 2017

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Feb 14, 2017

Immersive Technologies

Virtual Reality - The Innovative Game Changer

As part of our immersive strategy, my team and I spend most of our time researching technological advancements taking place across the globe. This is to ensure our clients - and indeed consumers - can make informed choices, particularly when it comes to talking to us about building stunning apps. Recently, our focus has been on virtual reality (VR), which, as my colleague Gopal Iyer highlighted in a previous blog, is set to be a game changer, shaping the future of things yet to come. 

 

February 14, 2017

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Feb 01, 2017

Immersive Technologies

Immersive Technologies - The future seems to be bright.

As a social scientist, I'm often asked interesting questions by academic colleagues, who have, now and then, challenged me on my fervour for tech. One such question to crop up recently was: 'Do you sense any future for Virtual Reality?' The questioner elaborated by pointing out that Google Glass had seemingly hit the rocks. So were there actually any potential uses for VR - and could it really be deemed a game-changer?

 

February 01, 2017

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Dec 16, 2016

Immersive Technologies

Microsoft HoloLens: first impressions from mobile app developers

WHAT do the Ukrainian military and NASA have in common? The answer is that both are using an innovation called HoloLens to grow their capabilities to previously unimagined levels.

December 16, 2016

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Nov 21, 2016

Immersive Technologies

VR & AR at VRTGO 2016

For those who think VR, AR and MR are only applicable to gaming, think again; as the annual VRTGO conference more than demonstrated this year, such technologies also have a key role to play in 'serious' applications. VRTGO - pronounced 'vertigo' - is Europe's leading event of its kind in the sector, which I had the privilege of attending with colleagues Eduards Denisjonoks, Andy Kelly, Craig Tweedy and Owen Wright. Having taken valuable feedback from Eduards and Andy on board, I'd now like to share my thoughts on some of the most fascinating uses of this fast-developing hardware. 

November 21, 2016

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Jun 06, 2016

Immersive Technologies

Using AR and VR to Sell Cars

We’ve all been through the process of visiting a showroom with the intention of buying a car. We generally find a sales executive taking us around the showroom showing different models, explaining their features and comparing with the competitor’s version. They will also provide information we need about the brand, model, prices, finance plans and more, to help us narrow down the options.

June 06, 2016

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Nov 30, 2015

Immersive Technologies

Design Sprint - Northumbrian Water

Northumbrian Water approached hedgehog lab, along with local companies Vector 76, Gospelware and SGP to participate in a 5 day design sprint. We were nominated to run the design sprint and lead the UX and design side of the sprint, with the other guys focusing more on their core specialties that included existing database feasibility & innovation, and Augmented reality / Virtual Reality technologies. 

 

November 30, 2015

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