Insights

LATEST INSIGHT

What would vapers want from an app?

With the recent explosion in the vaping scene, it came as no surprise when we were approached by a company considering branching into it with an app. What was a tad surprising was that initial research revealed the app market is currently rather sparse when it comes to this growing sector.

December 04, 2016

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Sophie Buckle

Sophie studied Computing Science (with Human-Computer Interaction) and Psychology, she is passionate about human centred design, always thinking about users and their experiences coming first. At hedgehog lab she conducts research as a UX design researcher.

Recent Posts

Dec 04, 2016

Thoughts

What would vapers want from an app?

With the recent explosion in the vaping scene, it came as no surprise when we were approached by a company considering branching into it with an app. What was a tad surprising was that initial research revealed the app market is currently rather sparse when it comes to this growing sector.

December 04, 2016

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Oct 24, 2016

Events

Thinking Digital Manchester - Calm Technology

Earlier this month, I and four of my colleagues attended Thinking Digital Manchester

As a first-time attendee of TDC I thoroughly enjoyed the entire day and gained great insights from all of the speakers. However, perhaps due to my background in human-computer interaction, the stand out talk for me was Amber Case's presentation on Calm (and Intrusive) technology.

October 24, 2016

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Oct 04, 2016

Internet of Things

Where is my Connected Kitchen?

The desire for smart kitchens is evident, as has been confirmed by our survey in which 92 percent of respondents said they were keen to know and understand new smart kitchen features. In fact, it appears people are becoming ever more fascinated by the whole ecosystem of connected kitchens.

October 04, 2016

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May 19, 2016

Retail

Brick and mortar stores must focus on experience to compete with online retailers

With online retailers staying one step ahead of the curve in their digital innovations, brick and mortar stores need to work hard to keep up. However, investing in innovation is a challenge that may not come intuitively to more traditional retailers.

May 19, 2016

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