Apple Pay was launched in October 2014 to work with Apple's Passbook system and interact with payment terminals, enabling Apple users to pay for products and services at various outlets, as well as purchases made in the app itself. The setup of this system was amazing smooth, and as a result users in America accepted it instantly. There were a few minor hiccups in adoption, but overall the release was a resounding success.
If, like us, you have been using mobiles and the internet for over a decade, you should know that the comparison between the classic Nokia 3330 and the Apple iPhone is beyond comical. Those almost indestructible Nokia phones could be taken anywhere, dropped and even thrown, and were built to withstand even to extreme environments like construction sites and outdoor locations.
That was one hell of a start to WWDC. There were so many announcements to be covered that it felt like the whole event was rushed through. As usual, the hedgehog lab team was really excited for the amazing things that would be announced at WWDC, and we weren’t disappointed.
Last November we attended the Apps World conference, an amazing experience and a prestigious event to be a part of. However due to the sheer number of visitors at our exhibit, we were too busy to attend the fantastic talks and events. At the time, we totally underestimated the footfall we would receive, and therefore struggled to keep up with the accomplished individuals coming to meet and talk to us.
Smartphones have become one of the most personal devices we own. With the vast amount of customisation options now available to users, from the choice of devices to different applications that change the look and feel of the device, they are increasingly tailored to the wants and needs of their owners. As a result, there is more personal information on an individual’s mobile device than in any other singular location.