April 23, 2015

How mobile app developers are going to change your driving experience.

Cars are fast becoming the battleground of tech companies. Large successful corporations, as well as small innovative players, are entering the automotive industry seeking to change the way we drive and communicate with cars.

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April 15, 2015

Four Ingredients for a perfect app (Enterprise Edition)

At the end of 2014, the iOS and Android app stores collectively boasted approximately 2.5 billion apps. A staggering amount, but hardly surprising when you consider that nowadays there’s an app for almost every thinkable use. The vast majority of these cater to consumers, however enterprise apps have a sizeable and growing minority presence in these stores. That said, enterprise mobile apps don’t generate a fraction of the usage that their computer counterparts enjoy. But why is this?

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April 09, 2015

F8 in review: Our thoughts on the Facebook Developer conference

One of the key takeaways from last month’s annual Facebook Developer conference - F8 – was that Facebook is making headway on reversing the stigma attached to Messenger. Since its introduction, Messenger has gained a bad rep on several fronts, such as exploiting users’ data, by suddenly making it very valuable to developers, start-ups and established businesses alike.

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April 08, 2015

Why are mobile app developers unbundling their apps

The way in which we consume software and related services is changing rapidly, led by the fast-moving mobile ecosystem. Traditional computer software was a ‘jack of all trades’, and tried to tick all the boxes to satisfy every kind of user. On a laptop or PC, it was feasible to include such extensive features, and desirable to provide as many ways to use a software as possible to attract more interest. This ideology was initially carried over into the mobile era, hence the saying “there’s an app for that”. These all-singing and all-dancing apps tried to do a million things at the same time, and expected mobile users to have the patience to use the unlimited features available in one app.

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March 25, 2015

Using Second Screen Apps To Interact With Television Viewers

Television is arguably one of the most revolutionary products of the 20th century. All over the world, the way in which audiences consumed content and entertainment changed. This not only paved the way for millions of hours worth of incredible television series and shows, created by unbelievably imaginative writers, it also enabled businesses and marketers to reach consumers at a very personal level. Empowered by this technology, they were virtually given the opportunity to showcase their products and services in the homes of television owners.

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