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January 12, 2015

The 4 Smart trends of CES 2015

CES or Consumer Electronics Show first started in 1967 as a venue for electronics companies to preview their products to industry professionals and the press. Over the years, it became the destination for new product launches. Defining technologies of the 20th century like the VCR, CD Player, DVD, Microsoft Xbox, Blu-Ray Disc and OLED TV were announced at CES.

This year’s CES happened last week and like previous shows, this year has seen some amazing technology being previewed. In our summary of the event, we highlight 4 “Smart” trends that have defined CES 2015 for us as mobile app developers.

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December 30, 2014

15 things in 2015 we are excited about as mobile app developers.

2014 has been an incredible year for us both as a company as well as an industry. Now that we are almost ending 2014, we are counting down 15 things that we are extremely excited to see in 2015 that are going to impact mobile app developers.

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December 08, 2014

Why releasing an app before or during Christmas is not the best idea?

The success of a mobile app depends on more than just the ideation and choosing a great app developer. Appropriate marketing of the app is one of the essential activities required to ensure that the app is a success. One of the misconceptions of app marketing is that it involves planning and execution of the process of promoting the app, which is true to a certain extent but marketing as a concept encompasses more activities than just promoting the app.

Deciding when to launch the app is also critical in ensuring that the app becomes a hit. It really does not make sense to release an app designed for or around the theme of Christmas in January, as it becomes quite irrelevant to users by then. Similarly, extreme caution needs to be observed when releasing an app just before Christmas as there are several pitfalls to avoid.

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November 28, 2014

How iBeacons help consumers to safeguard their belongings more effectively

Security, especially for individuals’ belongings and homes, has always been a primary concern for people. Solutions have been available across the ages: from a traditional locksmith’s locks to recent technological solutions, such as burglar alarms. Technically, though these solutions all work, they are unfortunately falling out of sync with technological advancements and changing user requirements. Although traditional methods like locks are still available and extensively used, they may become obsolete in a few decades. 

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November 05, 2014

hedgehog lab to exhibit at Apps World 2014

Apps World is a conference for business people, developers and designers, who all have a passion for cutting edge tech. This is Apps World’s 5th year, each year is bigger than the last with this years exhibition holding over 300 exhibitors and 12,000 attendees and takes place on the 12th-13th November at the Excel in London.

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