Television is arguably one of the most revolutionary products of the 20th century. All over the world, the way in which audiences consumed content and entertainment changed. This not only paved the way for millions of hours worth of incredible television series and shows, created by unbelievably imaginative writers, it also enabled businesses and marketers to reach consumers at a very personal level. Empowered by this technology, they were virtually given the opportunity to showcase their products and services in the homes of television owners.
Smartphones have become an indispensible part of modern life - a central hub with the ability to keep track of all users’ activities on a daily basis. Entertainment has moved almost exclusively onto mobile devices, with people spending more time on their mobile devices to consume music and movies than via their televisions and computers. One of the key trends that has gained prominence and recognition from both app developers and users is health related apps, with major advances that promise to have a big impact on the healthcare industry.
Over the past few years, office environments have become more personalised for employees. Traditional and controlled corporate culture has given way to the influence of the very relaxed and flexible start-up culture. Not only has this changed the way employees interact with their work and colleagues – it’s also played a huge role in increasing productivity levels.
China is a big market:
We have always known China as a global electronic manufacturer, but over the years the country with the world’s largest population has evolved; now, it’s starting to become one of the biggest consumers of electronics too.
Since the dawn of the Smartphone era, Mobile World Congress has been the premier location for the largest exhibition in the mobile industry. An event that has stolen the limelight globally, it’s a platform where small and large industry players can launch their products and services to the world.