December 08, 2014

Why releasing an app before or during Christmas is not the best idea?

The success of a mobile app depends on more than just the ideation and choosing a great app developer. Appropriate marketing of the app is one of the essential activities required to ensure that the app is a success. One of the misconceptions of app marketing is that it involves planning and execution of the process of promoting the app, which is true to a certain extent but marketing as a concept encompasses more activities than just promoting the app.

Deciding when to launch the app is also critical in ensuring that the app becomes a hit. It really does not make sense to release an app designed for or around the theme of Christmas in January, as it becomes quite irrelevant to users by then. Similarly, extreme caution needs to be observed when releasing an app just before Christmas as there are several pitfalls to avoid.

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November 28, 2014

How iBeacons help consumers to safeguard their belongings more effectively

Security, especially for individuals’ belongings and homes, has always been a primary concern for people. Solutions have been available across the ages: from a traditional locksmith’s locks to recent technological solutions, such as burglar alarms. Technically, though these solutions all work, they are unfortunately falling out of sync with technological advancements and changing user requirements. Although traditional methods like locks are still available and extensively used, they may become obsolete in a few decades. 

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November 05, 2014

hedgehog lab to exhibit at Apps World 2014

Apps World is a conference for business people, developers and designers, who all have a passion for cutting edge tech. This is Apps World’s 5th year, each year is bigger than the last with this years exhibition holding over 300 exhibitors and 12,000 attendees and takes place on the 12th-13th November at the Excel in London.

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October 09, 2014

What travelling taught me about Design

Travelling is something I feel allows you to escape from everyday life and immerse yourself in completely new cultures. This opinion of mine was somewhat tainted when I landed in Vietnam to find my tuk tuk driver taking a selfie on his iPhone.
Whilst traveling you come across a wide range of interfaces that are all necessary in helping you complete tasks such as; getting from A to B, finding places to stay, getting cash out and finding things to do. As you can imagine, not all of these interfaces are the most enjoyable things to interact with.
Whilst I was in Bangkok I had a couple of free days so I emailed a local designer by the name of Jérémie Tisseau about the UX community and whether there were any meet ups that I could pop along to. The reply I got basically said, ‘UX hasn’t made its way over here yet, I’m trying to change that though.’

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October 02, 2014

On Apple Pay


Apple recently announced it’s latest product offerings, two iPhones - iPhone 6 and iPhone 6 Plus, which were part of a yearly cycle of updates for the mobile devices. While they are the best iPhones yet, this announcement was not as exciting as the new product category announcements. The first product was Apple Watch, which puts them in the wearable market and the second product was Apple Pay, which puts them in the mobile payments market.

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