The success of a mobile app depends on more than just the ideation and choosing a great app developer. Appropriate marketing of the app is one of the essential activities required to ensure that the app is a success. One of the misconceptions of app marketing is that it involves planning and execution of the process of promoting the app, which is true to a certain extent but marketing as a concept encompasses more activities than just promoting the app.
Deciding when to launch the app is also critical in ensuring that the app becomes a hit. It really does not make sense to release an app designed for or around the theme of Christmas in January, as it becomes quite irrelevant to users by then. Similarly, extreme caution needs to be observed when releasing an app just before Christmas as there are several pitfalls to avoid.