At the end of 2014, the iOS and Android app stores collectively boasted approximately 2.5 billion apps. A staggering amount, but hardly surprising when you consider that nowadays there’s an app for almost every thinkable use. The vast majority of these cater to consumers, however enterprise apps have a sizeable and growing minority presence in these stores. That said, enterprise mobile apps don’t generate a fraction of the usage that their computer counterparts enjoy. But why is this?
One of the key takeaways from last month’s annual Facebook Developer conference - F8 – was that Facebook is making headway on reversing the stigma attached to Messenger. Since its introduction, Messenger has gained a bad rep on several fronts, such as exploiting users’ data, by suddenly making it very valuable to developers, start-ups and established businesses alike.
The way in which we consume software and related services is changing rapidly, led by the fast-moving mobile ecosystem. Traditional computer software was a ‘jack of all trades’, and tried to tick all the boxes to satisfy every kind of user. On a laptop or PC, it was feasible to include such extensive features, and desirable to provide as many ways to use a software as possible to attract more interest. This ideology was initially carried over into the mobile era, hence the saying “there’s an app for that”. These all-singing and all-dancing apps tried to do a million things at the same time, and expected mobile users to have the patience to use the unlimited features available in one app.
Television is arguably one of the most revolutionary products of the 20th century. All over the world, the way in which audiences consumed content and entertainment changed. This not only paved the way for millions of hours worth of incredible television series and shows, created by unbelievably imaginative writers, it also enabled businesses and marketers to reach consumers at a very personal level. Empowered by this technology, they were virtually given the opportunity to showcase their products and services in the homes of television owners.
Smartphones have become an indispensible part of modern life - a central hub with the ability to keep track of all users’ activities on a daily basis. Entertainment has moved almost exclusively onto mobile devices, with people spending more time on their mobile devices to consume music and movies than via their televisions and computers. One of the key trends that has gained prominence and recognition from both app developers and users is health related apps, with major advances that promise to have a big impact on the healthcare industry.