Since the dawn of the Smartphone era, Mobile World Congress has been the premier location for the largest exhibition in the mobile industry. An event that has stolen the limelight globally, it’s a platform where small and large industry players can launch their products and services to the world.
The concept of a second screen has become increasingly sophisticated since the release of Smartphones. Initially, the idea centred around individuals searching for information on a mobile device – such as details about a movie or a television show - while viewing the show on television. As the use of second screens gained in popularity, television networks and production houses began to fund, develop and release mobile/tablet applications to enhance the viewer experience. We at hedgehog lab, for example, had the privilege of creating the companion app for Channel 4’s Jamie’s 15-Minute Meals. Viewers could interact with their mobile application while watching the show, to get the recipe, find out more, and unlock each recipe’s video after it was broadcasted on television.
Hospitals have long been at the forefront of adopting new technology. Both public and private institutions recognise the importance of providing the best possible services to their patients, and technology enables them to do so.
Air travel is generally considered a pampered way of traveling for customers. Providing Premier experience, such as well-maintained seating areas in airports, the beaming smile of the air hostess greeting you at the flight door and food served at your seat, has been the USP of this mode of travel. In fact, the level of service has today become uncompromisable in the fiercely competitive airlines industry. With the advent of the smartphone era, it’s natural that the expectations of service and the ways in which it could be delivered have evolved. In this blog, we look at what are the major contours of these changes, and what the airline industry stands to gain with the right moves.
Fitness is a fast-growing and lucrative field for technology; niche bands proved to be the launch pad for a seemingly endless list of wearables and fitness platforms. With new products entering the market on almost a daily basis, it’s clear that the level of consumer interest in fitness is high. The fact that major brands such as Apple and Samsung have entered the field indicates the strength and potential of the current market.