Insights

LATEST INSIGHT

App Store Optimisation

No doubt at one point or another you will have encountered the term Search Engine Optimisation (SEO). SEO - the means by which an individual or company can optimise a website to rank higher in search engine results, based on specific search terms - is widely accepted to be a mandatory tool in the arsenal of any business looking to ensure visitation to a website. so, we hear you asking yourself, if we have Search Engine Optimisation that focuses on helping websites rank higher, surely can we have a similar offering for mobile apps? The answer is we most definitely can, and it's generally referred to as App store Optimisaion, or ASO for short.

September 19, 2016

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Sep 19, 2016

Tips

App Store Optimisation

No doubt at one point or another you will have encountered the term Search Engine Optimisation (SEO). SEO - the means by which an individual or company can optimise a website to rank higher in search engine results, based on specific search terms - is widely accepted to be a mandatory tool in the arsenal of any business looking to ensure visitation to a website. so, we hear you asking yourself, if we have Search Engine Optimisation that focuses on helping websites rank higher, surely can we have a similar offering for mobile apps? The answer is we most definitely can, and it's generally referred to as App store Optimisaion, or ASO for short.

September 19, 2016

0
Sep 15, 2016

Healthcare

How digital health sector will shape itself in the coming decade?

Technology pundits are anxious to know what future technology will look like? How would it make people's lives easier? Would it be scalable? What systems and processes would be in place to achieve desired goals in the health sector? What regulatory mechanisms would be in place to facilitate or obstruct novel developments. In our latest blogpost, hedgehog lab attempts to answer these burning questions, based on our industry expertise...

September 15, 2016

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Sep 10, 2016

Events

7 amazing announcements from Apple's September 7 event

Apple Music

 

As we could have probably predicted, Apple CEO Tim Cook started the company updates section by talking about the company's music streaming platform, Apple Music. After initially being launched on June 30, 2015, the platform now has 17 million paying subscribers, which makes it one of the fast growing streaming platforms in history.

September 10, 2016

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Sep 07, 2016

Design

The Do's and Don'ts of Iconography in digital design

ON YOUR MARKS

 

For a quick introduction, I'm a UI/UX designer based in Newcastle. Icons are everywhere, literally. On the door to the toilet at work, the packaging on your sandwiches, right across to those found in abundance on your phone. Over the x number of years I have been designing, I have been subjected to both good and damnable icons and symbolism. However, through working within design agencies, I have seen patterns emerge. 

September 07, 2016

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Aug 26, 2016

Healthcare

Health Apps - Desire, Demand, Growth, and Barriers

As digital health technologies take over traditional mediums of cure and diagnosis, health care providers (HCPs) are seeking answers to several intriguing questions related to health apps.

August 26, 2016

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Aug 20, 2016

Development

Implementing 3D Touch into Find a Film Fast

With the introduction of the movie app Find a Film Fast, a fast and easy way to get movie recommendations, we had the opportunity to implement 3D Touch in two different ways. Home screen actions, quick access to functions of the app and 'Peek and Pop' to view content of movies and perform actions.

August 20, 2016

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Aug 09, 2016

Healthcare

Health Apps - Quality Criteria, Regulatory Mechanisms and Promotion.

In a market flooded with apps, how do consumers distinguish between a good health app and a not-so-good one? How can health firms win the trust of consumers and make them aware that their apps are the best?

August 09, 2016

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Aug 06, 2016

Tips

Apple's Search Ads: What Are They And How Do They Work?

Apple's iOS App Store may contain millions of first and third-party applications, but both mobile app developers and consumers alike have long considered the App Store to be fundamentally broken from a search and discoverability perspective. Over the years, the Cupertino-based company has been seen to be acquiring smaller tech companies with a focus on search technology - namely Chomp in 2012 and OttoCat in 2013 - leading many to believe that it was only a matter of time until this purchased expertise was integrated into the existing App Store to the benefit of all who use it. 

 

August 06, 2016

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Retail in a post-PC world: A hedgehog lab report.

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•  Broader trends from primary and secondary research
•  Building better experiences to boost sales
•  Digital platforms leveraging the retail experience
•  The Road Ahead
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