Insights

LATEST INSIGHT

Implementing 3D Touch into Find a Film Fast

With the introduction of the movie app Find a Film Fast, a fast and easy way to get movie recommendations, we had the opportunity to implement 3D Touch in two different ways. Home screen actions, quick access to functions of the app and 'Peek and Pop' to view content of movies and perform actions.

August 20, 2016

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Aug 20, 2016

Development

Implementing 3D Touch into Find a Film Fast

With the introduction of the movie app Find a Film Fast, a fast and easy way to get movie recommendations, we had the opportunity to implement 3D Touch in two different ways. Home screen actions, quick access to functions of the app and 'Peek and Pop' to view content of movies and perform actions.

August 20, 2016

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Aug 09, 2016

Healthcare

Health Apps - Quality Criteria, Regulatory Mechanisms and Promotion.

In a market flooded with apps, how do consumers distinguish between a good health app and a not-so-good one? How can health firms win the trust of consumers and make them aware that their apps are the best?

August 09, 2016

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Aug 06, 2016

Tips

Apple's Search Ads: What Are They And How Do They Work?

Apple's iOS App Store may contain millions of first and third-party applications, but both mobile app developers and consumers alike have long considered the App Store to be fundamentally broken from a search and discoverability perspective. Over the years, the Cupertino-based company has been seen to be acquiring smaller tech companies with a focus on search technology - namely Chomp in 2012 and OttoCat in 2013 - leading many to believe that it was only a matter of time until this purchased expertise was integrated into the existing App Store to the benefit of all who use it. 

 

August 06, 2016

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Aug 04, 2016

Healthcare

Healthcare Apps – The new age doctors

Imagine asking a mobile health app for some advice - let's say on 'headaches' - and then receiving recommendations from the app on how to treat the pain. This kind of personal interaction with an app is rapidly on the rise, as it's intelligent, personalised and gets smarter over a period of time due to the fact that it gleans data from users.

 

August 04, 2016

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Jul 28, 2016

Tips

How cash rebates and tax relief from HMRC could aid R&D

Research and Development (R&D) is the key driver behind innovation, discovery and the invention of future technologies and solutions. Corporates spend a substantial amount of their budgets on R&D to achieve their objectives. Sharing some of this burden in the form of cash rebates and tax relief will encourage corporates to keep up their R&D efforts, and level the playing field for smaller organisations.

July 28, 2016

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Jul 20, 2016

Cars

Smartphones - the new car keys

Mobile devices and apps have become our primary mode of interacting with everything around us. We have  seen huge innovatiions in the IoT sector, which are enabling us to control everything in our homes - from lights to security - with our mobile devices. Advancements in CUI have also enabled us to interact with our homes and surroundings, without even touching a mobile device.

July 20, 2016

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Jul 13, 2016

Tips

How Important is Localising Apps?

If you make the effort to go to one of the many developer gatherings around the world, whether it be a large-scale conference like Apple's WWDC or Google's I/O, or a smaller independent gathering like a local Cocoaheads, the chances are that you will be able to experience a talk, discusssion or presentation focused on localising apps. Localisation is a hot topic of discussion, and for good reason.

July 13, 2016

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Jul 11, 2016

Events

WWDC 2016: an amazing experience for app developers

Winning the WWDC lottery was a surreal experience in late April. Without much notice from Apple, I had to plan an entire trip with flights, hotels and more in less than 40 days. Being my first time at WWDC, it was quite a daunting experience, but in the end it was worth every penny.

July 11, 2016

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