There’s no denying that the iPhone was revolutionary, but the iPad had an even greater impact on the market. When iPad launched there were practically no other competitors. In fact, when the iPad launched there was no real ‘tablet’ category at all.
Thinking Digital Conference (TDC) first began in 2008, and is hosted in hedgehog lab’s hometown of Newcastle Upon Tyne. Hugely successful in terms of attendees and the world-class speakers the conference attracts, it has rightly been dubbed as the UK’s answer to TED.
Almost every possible need of a consumer is now catered to by an app. In fact, for most needs users are given more than one app to choose from. Dominant brands and mobile app developers even try to cover several categories, creating multiple apps to offer solutions for consumers in similar markets. Although these are not technically duplicates, these additional apps with changes to their system are quickly filling up the app stores.
It’s exciting to see how the concept of updating software has changed over the decades. There was a time when the answer to a post-release software update was releasing another version of the software into the market. In today’s connected world, a developer can make all the required changes to a software simply by creating an updated file, with the ability to replace the whole software package available for the user.